Key account forecasting focuses on predicting the purchasing patterns of high-value customers or strategic accounts. These customers often have a disproportionate impact on inventory planning and service levels. Accurate forecasting for key accounts ensures stock availability, reduces order fulfillment lead times, and strengthens customer relationships. Misjudging their needs can lead to missed revenue or excess stock buildup. Inventory optimization platforms incorporate account-specific consumption trends, promotional plans, and customer-provided forecasts. They create differentiated stocking strategies for these accounts, balancing inventory costs with revenue potential.
