To ensure a consistent and cohesive customer experience, an omnichannel supply chain facilitates the smooth integration of various sales and fulfillment channels, including physical stores, e-commerce websites, mobile platforms, and third-party marketplaces. Omnichannel supply chains necessitate dynamic inventory allocation across locations and real-time visibility from the standpoint of inventory optimization. Demand planning, distribution, and replenishment become more difficult as a result, but there are also chances to raise service standards and optimize inventory usefulness across channels.
