Quick Response (QR) is a supply chain strategy designed to reduce lead times and increase flexibility by responding rapidly to real-time demand signals. Initially popularized in the retail sector, QR relies on technologies such as point-of-sale data capture, electronic data interchange (EDI), and advanced analytics to synchronize production and replenishment with actual consumer purchases. This approach helps minimize inventory levels, reduce stockouts, and improve service levels.By shortening the order-to-delivery cycle, QR enables companies to be more agile and responsive to market fluctuations. It supports just-in-time inventory principles by ensuring stock is replenished only as needed, which reduces excess inventory and carrying costs. Implementing QR requires close collaboration across the supply chain, data transparency, and investment in technology infrastructure.
