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Industry Announcement

An industry-owned answer to "Where's My Stuff?"

NAED has selected the joint venture of IDEA and Pull Logic to build ProjectNexus, the first industry-owned middleware solution giving the electrical channel real-time visibility into order status, from manufacturer to job site.

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Launch Video

Watch the ProjectNexus launch video

The Problem

The question everyone asks, the one no one can answer

Tracking material across the electrical supply chain still means phone calls, emails, and endless spreadsheets. Frontline teams spend their days fire-fighting instead of moving projects forward.

Where's my stuff?

— Asked across the channel, every day

3×

Promised ship dates move per order,
breaking critical-path plans

40%

Of inside-sales and project staff time
spent chasing dates

18+

Portal logins per project, preventing a single source of truth

The Solution

ProjectNexus

A first-of-its-kind, industry-owned middleware solution that lets manufacturers, reps, and distributors share trusted order and shipment information directly between systems.

Real-time order visibility, end to end.

No more chasing portals, sending emails, or making phone calls. ProjectNexus connects the channel and surfaces the answer where teams already work.

Real-time PO status

Every order, every line. Confirmed, in
production, shipped, or delayed.

Proactive ESD alerts

Slips flagged before the call comes in. From reactive to proactive.

Secure and role-based

You decide what to share and with whom. Role-based controls give every partner access to exactly what they need, and nothing more.

Pull Logic’s Role

Pull Logic powers ProjectNexus

Pull Logic and IDEA formed a joint venture selected by NAED to design and deliver
ProjectNexus. The partnership combines IDEA’s two decades of industry data exchange
experience with Pull Logic’s AI and supply chain technology, built on research from the Georgia
Institute of Technology.

Platform engineering

Pull Logic builds the middleware connecting
manufacturer, rep, and distributor systems
— the technology foundation of
ProjectNexus.

AI-driven visibility

Pull Logic’s AI turns raw order data into proactive alerts and ESD predictions, surfacing answers before they’re asked.

Industry expertise

Built on deep manufacturer and distributor work, plus research from Georgia Tech’s Supply Chain and Logistics Institute.
The Coalition

Built by the industry, for the industry

ProjectNexus is being built in close collaboration with the leading trade organizations across the electrical channel, together known as “The Alliance to Electrify America.”

NAED

Distributors

NEMA

Manufacturers

NECA

Contractors

NEMRA

Representatives

Be among the first to see it live

ProjectNexus is rolling out across the channel through IDEA. To be added to the early signup list, reach out to the IDEA team.
Contact IDEA to Sign Up
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    Jeff Albright, CEO of a Global Equipment Manufacturer Talks About Pull Logic

    Jeff Albright, a seasoned leader in the global equipment industry, shares his experience of working with Pull Logic to solve critical inventory challenges. Faced with inefficiencies and outdated processes, Jeff turned to Pull Logic’s advanced predictive tools, like the Product Availability Ratio (PAR), to optimize dealer inventory, reduce excess stock, and improve product availability. By replacing guesswork with data-driven insights, Pull Logic helped streamline operations and enhance profitability across his dealer network.